Willpower Is Not a Limited Resource

And the belief that it is can be damaging

Nir Eyal
Forge
Published in
4 min readJan 14, 2020

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Woman sleeping on sofa in living room, book covering face.
Photo: ULTRA F/DigitalVision/Getty Images

YYou come home after a long day of work and immediately curl up on the couch for a few episodes of the latest Netflix craze. As you watch, you’re simultaneously scrolling through Twitter on your phone and digging into a bag of potato chips, even though your resolution was to eat healthier. You look around and see that the garbage…

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Nir Eyal
Forge
Writer for

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com